A prototype of an interactive smartphone app for visitors of Smithfield, VA to locate the 8 painted pig statues throughout downtown. See my 'Just For Fun' page for more information about the pig statues
Project duration: June 2015 – August 2015
The problem: Although there was a tourism brochure listing the painted pig statues in town, it is not apparent for newcomers to find their locations. A related app would bring more visitors and more tourism revenue to town.
The goal: To create a fun interactive app that helps people and families hunt for the 8 pig statues in town, making downtown even more of a tourism destination, and increasing tourism revenue
Responsibilities: User research, brand research, information architecture, and wireframing
Based on insights about users, I developed a mental model of what visitors would think about before, during, and after their town visit. This would help determine user flows and features for the app.
Branding and Lexicon
The personality of the brand was determined and a visual lexicon was established, which defined the look and feel, such as color, fonts, and iconography. Also, the tone and voice of the app were determined, specifying the mood and type of language to be used in text instructions, and field descriptions. All of these aspects were thought about, to present an appropriate and cohesive product.
A site map was developed based on the previous exercises. The user stories were considered to help determine the most intuitive information architecture for patients.
User Flow Diagram
Based upon my information architecture exercises, I thought about each step the user takes when visiting town and accessing the app.
I created digital wireframes for the mobile screens for a typical user flow, keeping in mind the features that users would want.
1. Meaningful iconography and color-coding are used to aid understanding
2. Buttons are large, clear and easy to understand
3. Both photos and text descriptions are used
Impact: The prototype received positive feedback and it was indicated that this would be a fun activity that would help lure families to visit the downtown area.
What I learned: I learned that by seeing a gap in one's local market, a popular product that is enjoyed by many can be created. Listening to feedback from potential users can help develop a successful product.
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